Brian Cook: 1 2 3 4 5 6 7 Interview with Brian Cook (7)
| | | | | Sunil | | Tell me, if you had to do it over, is there anything that you would have done differently? Any lessons learned that you would share with a new e-book author? | | | | Brian | | I would have made my first information product one, which was capable of commanding a higher price ($60+). Thus raising my bid cap on keywords and, of course, increasing my net!
I would also have focused on a target market that still had reasonable keyword bidding prices. (How do people afford to bid in the top 3 for "web hosting"! Yikes!)
Finally, I would have set up a better method of tracking my affiliate links in the e-book, such as with ROIBot. That way, I would have a better measure of my marketing efforts. | | | | | | Sunil | | Thanks Brian, I think this has been a very interesting interview and a great story. Final question: What are you plans for the future? | | | | Brian | | My short-term goal is to generate enough income through my online business to support my family quite comfortably! I plan to focus on two main areas: e-book sales and income from affiliate programs that I belong to.
In terms of e-books, I plan to continue building The Songwriter's Guide website by: - updating the existing e-book on a regular basis
- adding new e-Books (both for sale and for free)
- selling related affiliate products (such as Muzikbiz Master, http://muzikbiz.cjb.net
- possibly offering items such as coffee mugs and mouse pads through my own store
Future e-Book titles in consideration for the Songwriter's Guide series are: - How to Prepare an Artist Bio/Press Kit
- The Songwriter's Guide to Songwriting Contests
- The Songwriter's Guide to Music Publishers
In terms of affiliate programs, I will continue promoting my affiliate web pages primarily through keyword bidding. I also plan to build up my website, www.pcbiz2000.com, as an information source for newbie Internet marketers.
My long-term goal, however, is to develop a product that provides residual income and takes advantage of the power of using affiliates to promote it. BTW, I'm always interested in hearing from entrepreneurs with ideas along these lines! | | | | |
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