Bob McElwain: 1 2 3 4 5 Interview with Bob McElwain (4)
| | | | | Sunil | | What are your thoughts on the technical aspects of setting up a sales site, payment processing, etc.? | | | | Bob | | My experience suggests image matters very much to potential customers. While ClickBank works, I would recommend anyone serious about their business to obtain a merchant account as soon as possible, even if it's a money losing proposition at first. A merchant account demonstrates you're in business for real. It adds enormously to credibility, something very difficult to build with only a web site.
So yes, I have a merchant account. And I'll set up my own associate program to market my "Web Winning Ways" series. | | | | | | Sunil | | What has been the best method for promoting your web site? | | | | Bob | | I've grown my site and traffic primarily with my articles published on the Web. Since it seems to be working, I'll keep at it! <g> I'll get to some advertising here soon, but nothing outrageous. And the associate program will help generate sales. | | | | | Next > >
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